Pricing for Profit

The price you charge, more than any other business variable, has the greatest impact on the profit you earn. As a result of completing this module you will select and implement an array of pricing strategies that:

  • Allow you to retain price sensitive customers - if that is what wish to do.
  • Provide those (many) customers who wish to pay more the opportunity to do so.
  • Highlight the benefits of your products and services relative to competitors.
  • Implement “Give – Get” scenarios to uncover the true needs of customers.
  • Adopt the principles of behavioural economics deployed by successful organisations in both business to business and business to consumer settings.
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or $1100 ($825 with Accountants referral code)

Module Includes

  • 3 Lessons