The price you charge, more than any other business variable, has the greatest impact on the profit you earn. As a result of completing this module you will select and implement an array of pricing strategies that:
Allow you to retain price sensitive customers - if that is what wish to do.
Provide those (many) customers who wish to pay more the opportunity to do so.
Highlight the benefits of your products and services relative to competitors.
Implement “Give – Get” scenarios to uncover the true needs of customers.
Adopt the principles of behavioural economics deployed by successful organisations in both business to business and business to consumer settings.
