Summary & Objectives: The price you charge more than any other business variable has the greatest impact on the profit you earn, unfortunately most business owners are reluctant to increase prices out of a fear of losing customers.
This module will give you the confidence to introduce pricing strategies successfully adopted by larger corporations; far from deserting you, your customers will be thankful for the opportunities and choices your new strategies will make available. You will learn how to combat and defeat competitors trying to win market share with discounts, and how to increase prices without affecting your more price sensitive customers.
You will receive support from other business owners that are implementing the same strategies in their businesses, and you will have access to templates that will make it easy for you to communicate with your customers and make them aware of the new pricing strategies.
Presentation repeated each Tuesday at 2.00 PmM & Wednesday at 6.00 PM. Sessions run for 30 minutes.
Format: Live online presentation using Adobe Connect. Follow up activities designed to help you implement the profit improvement strategies in your business delivered via our Teaching & Learning Centre.
Price: All courses are free.