Activity 2: Fixing Your Most Pressing Business Problem

Philip Arnfield

A record of your responses to the business self-assessment will be emailed to the address you used for enrolling in this module.

Now it is time to begin work on dealing with your most pressing business frustration, there is magic to this task, we will simply follow the path long used by successful business advisors.

Steps 1, 2 & 4 Happen Here

Step 1: Review your assessment questionnaire and decide what business function is in most urgent need of attention. Popular choices of action amongst previous participants of this program include:

  • Improving cash flow.
  • Getting employees to follow instructions and do things the right way, the first time.
  • Recruiting new team members and quickly bringing them up to speed.

Once you decide your priority enter it on the Action Plan template.

Review your assessment questionnaire and decide what business function is in most urgent need of attention. Popular choices of action amongst previous participants of this program include:

  • Improving cash flow.
  • Getting employees to follow instructions and do things the right way, the first time.
  • Attracting new team members able to come up to speed quickly.

Once you decide your priority enter it on the Action Plan template.

Action Plan Template

Your plan to eradicate a key frustration

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Step 2: Arrange a meeting with Philip Arnfield CA to discuss a number of possible solutions. The chances are many other business owners have experienced a similar problem to you and the resolution is known.

Follow the link below to Philip's diary and choose a time suitable for you. The meeting will be conducted via Zoom. It will be helpful for you to find out a little about Philip and his credentials for being able to help you.

Step 3 takes place after our meeting, in the meantime - select a Sustainer, a trusted employee relative or friend, who will help you to build a better business.

Step 4: Appointing a Sustainer will be the best decision you make all year as this person will keep you on track throughout the business development process.

If your phone were to ring now, you would most likely answer it. The interruption may or may not be more important than your attention to this topic. Either way, it may distract you from taking an action you were otherwise committed to,  but for the call.

Stephen Covey described this as the "Urgency Addiction."


"People are driven by an addiction to the urgent and continually respond to the four P’s—those things that are Pressing, Proximate, Pleasant and Popular—leaving very little time to do those things that are truly important."
Stephen Covey

I am unable to rid business owners of their Urgency Addiction, but I can use it to my advantage.

The Sustainer System will rely on your attention to the proximate in order to help you implement important new strategies in your business. In the same way a ringing phone is answered you will give priority to important strategic actions because your Sustainer will be pestering you to do so.

In addition to keeping you "on task" the Sustainer has another important role in helping you to build a better business. All of your team must commit to your plans for business development and profit improvement. From time to time this will involve change and change does not come easy for some people. Your Sustainer must be a champion of your improvement plans and take on the responsibility of ensuring the plans are properly communicated to the team, and that the team supports the plan.