Summary & Objectives: The price you charge more than any other business variable has the greatest impact on the profit you earn, unfortunately, most business owners are reluctant to increase prices out of a fear of losing customers.
This course will give you the confidence to introduce pricing strategies successfully adopted by larger corporations; far from deserting you, your customers will be thankful for the opportunities and choices your new strategies will make available.
Seek Support from Your Accountant
Rather than do nothing out of fear of how a new pricing strategy may impact future sales it is recommended you bring your accountant into the decision making process. There is no better-placed person to act as a sounding board, to provide an objective opinion, and to be able to relate the experience of other business owners who have travelled the path before you.